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Projects - 2025
LIRO
- Social Media
- Influencers' and communities collaborations
- Integrations in educational cources
LIRO: How We Built a Creator-First Product Presence
What We Achieved:
🔹 Built a clear and consistent Instagram presence for a creator-focused tech product.
🔹 Made a complex tool easy to understand through human, engaging content.
🔹 Reached new audiences via creators on TikTok and YouTube — beyond Instagram.
🔹 Integrated LIRO into professional creator education through course partnerships.
🔹 Strengthened brand trust through authentic product use, not one-off promotions.
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Our Work:
✔ Social Media Management (Instagram) – Developed strategy, content planning, publishing, and community management.
✔ Content Creation – Produced Reels, tutorials, product explainers, plus memes and humor to make tech approachable and shareable.
✔ Influencer, Community & Creator Collaborations (inside and outside Instagram) – Developed strategy. Partnered with creators on Instagram, TikTok and YouTube for authentic product integrations.
✔ Educational Partnerships – Collaborated with professional creator courses and platforms to position LIRO as a practical industry tool.
✔ Campaign Coordination & Analytics – Managed deliverables and measured impact across reach, engagement, and product adoption.
YALANZHI OBJECTS
- Communications strategy
YALANZHI OBJECTS: How We Built a Visual & Communications Strategy for a Design Brand
What We Achieved:
🔹 Defined a clear positioning for YALANZHI OBJECTS across two strategic directions: collectible design and commercial lighting.
🔹 Built a structured communication system for both B2C (collectors, design lovers) and B2B (galleries, architects, interior designers, developers).
🔹 Created a coherent Instagram presence with a recognizable feed architecture, content pillars, and editorial logic.
🔹 Integrated the founder’s personal brand as a core narrative driver for authenticity, authority, and emotional connection.
🔹 Established a scalable foundation for brand representation through exhibitions, collaborations, and high-end visual assets.
Our Work:
✔ Brand & Communication Strategy – Defined brand narrative, value proposition, and market positioning within the design and art-object niche, with a clear split between collectible and commercial directions.
✔ Market Architecture: B2B vs B2C – Built separate communication logics:
​✔ Founder’s Personal Brand Strategy – Positioned the founder as the creative mind behind the brand
✔ Visual Strategy
✔ Instagram Strategy – Designed feed structure, content pillars, and editorial rubrics; refreshed the account architecture and visual logic to reflect collectible vs commercial narratives and the founder’s authorship within a consistent brand language.
✔ Large-Scale Shoot Brief (Technical Assignment) – Created a detailed production brief for a major photoshoot.
✔ Product Structuring – Systematized storytelling with clear differentiation between statement collectible pieces and commercially adaptable designs.
✔ Exhibitions & Brand Visibility Tools – Defined priority tools for market presence: design fairs, exhibitions, showrooms, galleries, and curated events as key channels for authority, networking, and sales development.
✔ Collaborations – Developed strategic frameworks for partnerships with architects, interior designers, galleries, and design platforms, focused on long-term positioning rather than one-off placements.
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Releaf Paper: Growing a Sustainable Future Through Digital Engagement
What We Achieved:
🔹 Strengthened Releaf Paper’s digital presence, making sustainability a trending conversation.
🔹 Built an engaged and eco-conscious community around the brand.
🔹 Increased brand awareness through impactful storytelling and strategic social media growth.
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Our Work:
✔ Social Media Management – Crafted compelling content to showcase Releaf Paper’s innovation in sustainability.
✔ Community Building – Fostered an active audience passionate about eco-friendly solutions.
✔ Impact Storytelling – Highlighted the brand’s mission through engaging visuals, case studies, and interactive campaigns.
Creative Space: Turning sustainability stories into global conversations.
Nova Tech furniture
- Communications strategy
- Social media
- Community
- Google ads
Nova Tech: How We Positioned a Ukrainian Furniture Brand for the Portuguese Market
What We Achieved:
🔹 Built a clear market positioning for Nova Tech.
🔹 Developed a communication system adapted to local context, culture, and customer expectations in Portugal.
🔹 Created a consistent and recognizable Instagram presence to support brand awareness and lead generation.
🔹 Established community-based distribution through relevant local and expat networks across Portugal.
🔹 Launched Google Ads to capture high-intent demand and convert interest into qualified inquiries.
Our Work:
✔ Communication Strategy – Defined brand narrative, value proposition, and key messages for the Portuguese market, aligning Ukrainian craftsmanship with local lifestyle, aesthetics, and business needs.
✔ Market Adaptation (Local Context) – Structured messaging for B2C
and B2B
✔ Instagram Management – Built and managed the brand’s Instagram: content strategy, feed structure, posting, and community management to showcase projects, craftsmanship, and real use cases in Portugal.
✔ Content Strategy – Developed storytelling around custom solutions,
✔ Community Distribution – Organized information dissemination through relevant communities in Portugal, enabling organic reach and trust-based referrals.
✔ Google Ads – Launched and optimized search campaigns ​
✔ Brand Consistency Framework – Ensured unified messaging across social media, paid search, and community channels for long-term brand recognition and credibility.
MABU dessert studio
- Social media
- 1 year celebration campaign
- Influencers
- Collaborations
MABU Cake Studio: A Sweet Fusion of Collaboration Marketing
What We Achieved:
🔹 Created a strong and visually appealing social media presence that captures MABU’s unique dessert concept.
🔹 Built buzz and excitement around the 1 year celebration Event with creative delivery.
🔹 Secured influencers' and partners' coverage, elevating MABU’s brand visibility.
🔹 Engaged influencers to showcase MABU as the must-visit dessert destination.
🔹 Established collaborations to expand brand awareness and reach new audiences.
Our Work:
✔ Social Media Management – Designed a mouth-watering digital presence that attracts and engages dessert lovers.
✔ Influencer Marketing – Partnered with trendsetters to organically promote MABU’s irresistible desserts.
✔ Brand Collaborations – Connected MABU with like-minded brands to enhance visibility and community engagement.
Would you like to discuss your next big project? Let’s talk!
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